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In July 1973, John Gorman joined WMMS as music director and was promoted to program director and operations manager two months later where he remained for thirteen years.During this time, with Denny Sanders as his creative services director and Rhonda Kiefer as programming assistant, WMMS broke all Cleveland ratings and revenue records.Kemp and Lou "King" Kirby were signed by Metro Media.The station briefly battled with WNCR of Nationwide Communications, itself filling the void created by the brief absence of WMMS on the rock scene.Like most early FM stations, WHK-FM mostly simulcast the Top 40 programming of its AM sister station.In 1966, in an effort to make the medium more commercially viable, the U. Federal Communications Commission (FCC) mandated that FM stations could no longer duplicate the programming of their AM sister stations.

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In November 1972, WMMS was sold to Malrite Communications, a Michigan-based firm that relocated to Cleveland upon purchase.WMMS (100.7 FM) – branded 100.7 WMMS: The Buzzard – is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio.Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.Metro Media found major success with progressive rock at KMET/Los Angeles, KSAN/San Francisco, WMMR/Philadelphia and WNEW-FM/New York, but low ratings and revenue in Cleveland led the company to drop the format at WMMS by May 1969.The station first turned to adult contemporary, then Top 40, big band and finally the Drake-Chenault automated Hit Parade '69.